The research has been commissioned by The Institute of Promotional Marketing and is yet to be completed, it was revealed in trade journal The Grocer。据行业杂志《杂货商》透露，市场营销推广学会委托开展了这项研究，并且该研究还有待完成。
But the early results suggest the ones which get shoppers most excited in the tests have also been among the most successful commercially。不过早期的结果已表明，测试中那些最令购物者们兴奋的商店也是一些经营得最成功的商店。
Colin Harper of the Institute said: "It's early days but these results indicate a correlation between high emotional response and sales uplift."市场营销推广学会的科林•哈珀说：“尽管研究还处于早期阶段，但是这些结果表明了强烈的情绪反应同营业额上升之间的相关性。”
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发表于 2010-9-17 11:15:45
